We have been through disruption of digital camera market twice within the last two two decades. First, demise of analog photography and then through devastating effect of smartphones on digital point-and-shoot camera market. Now the third wave of disruption, unstoppable as The Great Wave off Kanagawa, is going to hit digital camera market locked in proprietary devices of leading camera brands.
Canon, Nikon, Fuji or Sony, they all hold us hostages of their beautiful proprietary boxes, forever locked in chosen platform with its legacy hardware, software and lenses. Well, it seems that disruption is coming as always unnoticed till it hits fast and hard from two directions – SDK platforms open to third party developers (such as Android or iOS) and computational photography. These are conclusions of the recent market study Software Defined Digital Camera Market Forecast, predicting that the Software Defined Digital Camera Concept will drastically re-shape the current market landscape.