Yotpo, the user-generated content marketing platform, announced today the completion of a $51 million round of financing led by Access Industries (ClalTech), bringing total funding to $101 million. The company also announced it has quadrupled revenues over the past 20 months.
Unlike point solutions that focus on reviews or photos, Yotpo’s integrated solution lets brands collect, curate, manage, and respond to every type of user-generated content from a single platform. Through a combination of technology, integrations, and partnerships, Yotpo gives businesses the ability to effectively leverage customer content throughout the buyer journey to increase trust, social proof, and sales.
With Yotpo, businesses can collect customer content like reviews, photos, and Q&A and use it to build a stronger brand and better customer experience. Yotpo’s data-driven post-purchase content requests have the highest order-to-review conversion rates in the industry. Thousands of brands worldwide, from emerging startups to established enterprises TYR, Staples, and Everlast, use Yotpo. Recently, the company is experiencing increased interest from digitally native, vertical commerce brands like MVMT Watches, UnTUCKit, and Brooklinen.
The company plans to use the funding to build out their enterprise-grade platform and continue global expansion, with the opening of a second US office in Salt Lake and the addition of 150 employees, to bring total headcount to over 400, across their Tel Aviv, New York, and London offices.