For all trumpets and fanfares the Internet of Things (IoT) market is not happening. For three years we have entertained ourselves with so called Big Data phenomenon, only to wake up to somber reality that the Big Data boom is not happening. Recession-tired businesses are not in hurry to cash out on elusive concepts, server sales are stalling, data analysts are not hatching to fill nonexistent job positions and Big Data is just a lot of glorified white noise. Now marketing departments of the major IT vendors are busy replacing outfashioned Big Data labels with shiny new totem of AI (Artificial Intelligence). Somehow IoT, touted as a major source of Big Data, emerges ubscathed as a concept of future connected world. [Read more…]
Salesforce has dropped a bomb by announcing Einstein AI service that collects and analyzes all the data stored in Salesforce to push out recommendations, so the user can close deals faster or build a larger group of leads. It happened just a few weeks before its Dreamforce event and hours before Oracle OpenWorld tech conference.
What is the significance of this announcement?
This is the first time the AI-powered platform available for mass user in cross-industry wide CRM application. IBM’s Watson is for big battalions only. Salesforce Einstein is for regular grunts. Rephrasing Neil Armstrong it’s one small step for business, one giant leap for AI.
Salesforce move will likely kill a drove of small startup companies providing lead recommendation analytics, some of the financed by Salesforce, like 6sense, Lattice, Mintigo, etc.